The hype around cloud computing and misuse of the term by some providers creates confusion in the market and if that continues, research firm Gartner says, it could detract from the technology's many benefits. It should be noted that in the businesses world, those who “get there first” stand to make the largest profit, and for many serious businesses, getting into cloud computing may help turn their fairly successful mid-level organizations into the powerful empires of the future (Gartner, Inc. In other words, once an organization begins to see the effectiveness of using certain web-based applications / websites to both, promote their goods/services via social media as well as help further analyze important data (for decision making events), they often decide to jump into cloud computing head first (Gartner, Inc.
This is how they gain the insight and motivation to explore other cloud avenues. Cloud platforms are often the very first thing to be added to any businesses. In other words, cloud computing is about to explode. On the 2011 Hype Cycle of Emerging Technologies (also current Hype Cycle used for 2012), you can see cloud web platforms has crept past the Peak of Inflated Expectations and is making its way down the curve towards the Slope of Enlightenment. The technology’s broad market applicability and relevance are clearly paying off
Criteria for assessing provider viability are more clearly defined. Plateau of productivity: Mainstream adoption starts to take off.
More enterprises fund pilots conservative companies remain cautious. Second- and third-generation products appear from technology providers.
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